Gentle Monster

Category     Sunglasses Flagship Store

3 Words       Art | Innovation | Experience 

Price            £££

Area             Oxford Circus, Soho

Address       28-29 Argyll Street,  
                    London W1F 7LA  MAP

Nearest        Oxford Circus Station
Station          1 mins walk

Opening       10:00 - 21:00 Mon - Sat
Hours           12:00 - 18:00 Sun

Duration       0.5 - 1 Hour

Contact        +44 20-7734-8476

Links            Web | Instagram | Facebook

Following the trends and footsteps of global designer brands is not our thing. We appreciate quality, timelessness over what celebrities worn during their morning coffee runs. Despite this, we want to write about Gentle Monster's new store in London. Starting out in 2011 from one store in Seoul, This sunglasses shop built its now fast trending business on two core philosophies that do resonates with us, quality and innovation. Contrast to global fashion brands that sub-contracts the eyewear making to third parties, Gentle Monster founder Hankook Kim bought factories first so that he can ensure the quality of the products. The company is also redefining the retail shopping experience, by building all its stores with themes usually seen in a curated exhibition or art gallery. Sunglasses are the by-product in their always innovative stores. Its aesthetics may feel strange at times, but there is no denying that they are constantly innovating and experimenting.  

With its London store meters from Oxford Circus tube station, traditionally a very busy tourist area. The store provides an interesting experience while offering shelter from busy crowds and bad weather, especially if you happen to be in the area in the morning or later in the evening.

Most sunglasses between £170 to £220.

Photographs by | Silent Blooms team
Words by | Silent Blooms team





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